In this episode of Infinite Waves, we explore how marketing is being revolutionized by technology. Join host Russell Motha and guest Morgan Melnyk from MNP where Morgan shares his journey from consulting to becoming an in-house strategic advisor. Discover how data, insights, and AI are reshaping marketing strategies to achieve outcome-focused results. Stay tuned for an inspiring discussion on innovation, strategy, and the limitless possibilities of combining marketing with technology. Powered by Kr8tive Innovations Lab, this is Infinite Waves—where innovation meets imagination!
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A bit about our guest: As Senior Director, Marketing Performance, Data & Insights, Morgan works for MNP, one of Canada's largest chartered accountancy and business advisory firms. Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and, ultimately, results is fundamental to achieving (and exceeding) business objectives.
Connect with Morgan on LinkedIn at: https://www.linkedin.com/in/morganmelnyk
About Russell & Infinite Waves: Russell is the Account Executive with Kr8ive Innovations Lab where he builds sales strategies to penetrate new markets with the latest technologies and AI, reach industry leaders, and collaborate with our solutions in various industries.
Connect with Russell on LinkedIn at: https://www.linkedin.com/in/russellmotha
Infinite Waves podcast is to build a platform that captures industry directions and real experiences from leaders while inspiring one of the world's most preferred tech cities. Through
these insights, I aim to motivate new startups and contribute to shaping a vibrant and innovative future.
As an interviewer, Russell is the ideal choice to share your knowledge and experience in leading a business to success. Promote your brand and story on Infinite Waves and:
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Filmed and edited by ENTA Solutions